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B2B Marketing (Senior) Manager



Marketing & Communications
Vienna, Austria
Posted on Friday, January 19, 2024

Who we are

We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 4 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.

Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go!

Your mission

We are seeking a talented, experienced and hands-on B2B Marketing Specialist to join our Bitpanda Technology Solutions marketing team. In this role, you will be responsible for the execution of marketing activities across several channels to enhance our brand presence and perception and to drive lead generation. Together with the B2B Marketing & Partnerships Lead, you will develop digital content and marketing strategies to support the overall business goal of the Bitpanda Technology Solutions division.

What you’ll do

  • Content Marketing: Together with the Communications team, create and manage engaging, high-quality content for various digital channels. Maintain a content calendar and collaborate with several internal teams to ensure the content aligns with key messaging and market and industry interest and trends.
  • Digital Marketing Channels: Develop and build effective B2B marketing campaigns for our digital channels like Linkedin, Website, Blog, Email, etc. Utilize market research and industry trends to identify opportunities for digital growth.
  • Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts. Prepare regular reports and provide insights to optimize campaigns and strategies.
  • Collaboration and Communication: Collaborate with cross-functional teams, including sales, product, and partnerships, to ensure consistent messaging and alignment of marketing activities.

Who you are

  • Proven experience in B2B marketing, with a strong focus on content creation and digital channels.
  • Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, HubSpot, Salesforce, LinkedinAds, GoogleAds, etc).
  • Excellent written and verbal communication skills.
  • Interested and basic knowledge in the Crypto and / or Financial Industry.
  • Ability to manage multiple projects simultaneously and meet deadlines.

What’s in it for you

  • Hybrid-working model with 60-Work From Anywhere days
  • Competitive total compensation package including participation in our stock option plan
  • Market-leading benefits programs and policies shaped by our flexibility-first philosophy
  • Exclusive premiums when trading on Bitpanda
  • Company-wide and team events — both in-person and virtually!
  • Bitpanda swag to keep you living the brand

And, above all, the opportunity to learn and grow as part of Bitpanda’s incredible journey towards being Europe’s future #1 investment platform.

Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills.