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Performance Marketing Manager

Bitpanda

Bitpanda

Marketing & Communications
Vienna, Austria
Posted on Friday, May 3, 2024

Who we are

We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 4 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.

Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go!

Your mission

The Performance Marketing Manager will be responsible for planning, implementing, and optimising performance marketing campaigns to drive customer acquisition, increase conversions, and maximise ROI across multiple regions with a focus on DACH and France. This role covers both web and app user acquisition across paid search, paid social, display and programmatic.

What you will do

  • Drive the strategy, planning and execution of performance marketing campaigns across a number of platforms and channels including Google, Bing and Apple Search Ads, Meta, Reddit as well as various ad networks, to drive qualified traffic, increase conversions, and meet performance goals.
  • You will act as the central point of contact for performance marketing, managing relationships with key stakeholders and proactively identifying opportunities to develop greater sophistication.
  • Monitor campaign performance, interpret data, and identify trends and insights to continuously improve campaign effectiveness. Track, analyse, and report on key performance metrics, providing regular updates to stakeholders on campaign performance and recommendations for optimisation.
  • Identifying areas of improvement including keyword research, bid management, ad copy optimisation, ad extensions, targeting, landing page optimisation, etc.
  • You’ll help manage relationships with partners, such as Google and TikTok, setting our agenda and leveraging joint business plans to full effect.

Who you are

  • 5+ years of performance media experience managing large-scale campaigns across both search and social.
  • Strong knowledge of paid platforms and tracking tools (Google Ads, Bing Ads, Apple Search Ads, Meta, Google Analytics, Adjust experience is a plus).
  • Performance-oriented, able to understand, analyse, report, and optimise on ROAS. Strong aptitude for numerical detail and advanced Excel skills.
  • Fluency in German and English demonstrating strong communication skills, ability to connect easily with a variety of stakeholders and partners.
  • Great attention to detail and a methodical approach to work.

What’s in it for you

  • Hybrid-working model with 60-Work From Anywhere days
  • Total compensation package including participation in our Bitpanda stock option plan
  • Competitive benefits programs and policies shaped by our flexibility-first philosophy
  • Exclusive premiums when trading on Bitpanda
  • Company-wide and team events — both in-person and virtually!
  • Bitpanda swag to keep you living the brand

And, above all, the opportunity to learn and grow as part of Bitpanda’s incredible journey towards being Europe’s future #1 investment platform.

Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills.