Marketing Lead - Germany
Bitpanda
Who we are
We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 4 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.
Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go!
Your mission
As Lead Marketing Manager for Germany, you are responsible for Bitpanda’s campaigns and marketing initiatives. Furthermore, with your knowledge of the customers’ demographics and experience in targeted sales tactics, you will introduce Bitpanda to the mass public and drive overall brand awareness.
What you’ll do
- Develop and implement comprehensive marketing strategies to achieve business objectives, focusing on both digital and traditional channels.
- Oversee campaign planning, execution, and performance analysis to optimise marketing ROI, manage and grow brand awareness through consistent messaging and innovative campaigns.
- Conduct market research to identify trends, customer needs, and competitive insights.
- Build and maintain relationships with internal teams, external vendors, agencies, and key partners.
- Analyse key performance indicators (KPIs) and provide actionable insights to improve marketing strategies. Manage and allocate the marketing budget effectively.
- Provide regular budget reports and forecasts to senior management, ensuring transparency and accountability.
Who you are
- A minimum of 5 years of experience in an online marketing role and Fluent in German and English
- Strong understanding of the fintech industry
- Proven ability to design and execute successful marketing campaigns.
- Strong knowledge of digital marketing tools and platforms
- Exceptional project management and organisational skills with excellent written and verbal communication skills.
- Data-driven mindset with proficiency in analytics and reporting tools.
What’s in it for you
- We're proud of our flexible working model that includes 2 days (minimum) working from the local Hub, plus 60 Work From Anywhere days annually
- Total compensation package including participation in our Bitpanda stock option plan
- Competitive benefits programs and policies shaped by our flexibility-first philosophy
- Exclusive premiums when trading on Bitpanda
- Company-wide and team events — both in-person and virtually!
- Bitpanda swag to keep you living the brand
And, above all, the opportunity to learn and grow as part of Bitpanda’s incredible journey towards being Europe’s future #1 investment platform.
Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills.