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Product Marketing Manager

LinkSquares

LinkSquares

This job is no longer accepting applications

See open jobs at LinkSquares.
Marketing & Communications, Product
Boston, MA, USA · Remote
Posted on Saturday, January 13, 2024

LinkSquares is a fast-growing LegalTech software company, rated as one of “The Best Places to Work in 2023” by the Boston Business Journal and BuiltIn Boston.

LinkSquares unlocks the full potential of legal teams at more than 1,000 companies, including Wayfair, TIME, ProPharma, the Boston Celtics, and Commvault with purpose-built, AI-powered technology to perform, manage, and quantify all their work in one place. Legal teams rely on our all-in-one contract lifecycle management (CLM) and legal project management platform to manage key priorities and contracts, accelerate workflows across the business, and use data to visualize the impact of their work. Our solutions save companies hundreds of hours and millions of dollars by eliminating manual processes and driving better consistency of process, communication, and quality. Headquartered in Boston, Massachusetts, LinkSquares is consistently recognized for being a leader in innovation, delivering results, and company growth.

LinkSquares is seeking a Product Marketing Manager to join our growing team!

In this role, you will focus on our CLM solution, serving as a subject matter expert on your product line. In this highly cross-functional role, you’ll own messaging & positioning, content, enablement, and feature release while collaborating with teams inside and outside of marketing to execute new feature launches, drive upsell and adoption campaigns and more.

Responsibilities:

  • Own all product marketing activities for our pre-signature and integrations products
  • Build a strong understanding of your product line, translating technical information into clear and compelling product positioning and messaging
  • Lead marketing efforts for new product or feature launches, creating the GTM strategy, coordinating with the marketing team to announce, and partnering with with enablement team to educate internal teams
  • Write and create impactful marketing and sales assets, including product overviews, blog posts, demo videos, webinars, presentations, in-app guides, and more
  • Create and execute on customer marketing strategies to drive demand, working closely with the demand generation team to build a target audience, campaign plan, and marketing assets. Track and report on performance.
  • Support onboarding initiatives, creating self-serve materials in-app and in the LinkSquares Academy to educate customers and drive adoption
  • Conduct market and competitive research to refine messaging and maintain internal competitive guides
  • Understand the use cases and benefits of your products for different personas and verticals, translating that into relevant messaging and assets

Requirements:

  • 4+ years of Product Marketing experience in a B2B SaaS company
  • Experience executing a variety of product marketing functions including product enablement, storytelling, collateral development, feature release communications and more
  • Ability to translate technical concepts into clear, concise messaging for non-technical audiences
  • Demonstrated written and verbal communications
  • Has experience developing cross-functional partnerships - particularly with product, sales and customer success teams
  • Ability to manage multiple projects and stakeholders in an agile and deadline-driven environment

About LinkSquares

Founded in 2015 with headquarters in Boston, we offer a comprehensive and competitive benefits package that includes medical, dental and vision plans for employees and their families, health and wellness programs, a 401(k) plan, unlimited vacation, paid parental leave and more. Learn more here: https://linksquares.com/careers/

For legal teams needing to move their business forward faster, LinkSquares provides a contracting platform for writing better contracts, analyzing what’s in existing contracts, and working better with their team. It differs from other tools on the market with its powerful AI insights, speed to providing tangible results, and ability to help the entire company collaborate better. LinkSquares saves companies hundreds of hours and thousands of dollars by eliminating manual contract processes and reducing the need for outside counsel. For more information, visit https://linksquares.com/.

LinkSquares is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.

This job is no longer accepting applications

See open jobs at LinkSquares.