Director of Demand Generation
Teikametrics
Sales & Business Development
Boston, MA, USA · Boston, MA, USA
Posted on Jul 17, 2025
ABOUT THE ROLE
The Director of Demand Generation will lead Teikametrics’ performance marketing and growth strategy, owning end-to-end digital performance across customer acquisition, lifecycle engagement, and pipeline acceleration. This senior role will drive revenue and lead growth by designing and scaling full-funnel digital campaigns and lifecycle marketing programs. You will lead a team of marketers while collaborating cross-functionally to align marketing execution with company goals.You will bring expertise in paid media, conversion rate optimization (CRO), attribution modeling, and data-driven testing frameworks. Your strategic oversight and hands-on ability to dig into campaign data, automation tools, and platform capabilities will shape how we scale our marketing investment for impact.
WHY TEIKAMETRICS?
At Teikametrics, you’ll experience the excitement of a growth-stage company with the stability of an established market leader. You’ll also have the opportunity to work with cutting-edge AI technology that’s transforming the industry, while collaborating with top brands redefining the future of eCommerce. With a remote-first culture we value impact over location and you’ll have the flexibility to work when you’re most productive and effective. Join us on our mission to be the world’s leading Marketplace Optimization Platform, used by every seller and brand owner.
HOW YOU'LL SPEND YOUR TIME
- Develop and execute a comprehensive paid media strategy across Google, LinkedIn, Meta, programmatic display, native, and retargeting platforms
- Own campaign architecture, channel strategy, annual and monthly budget allocation by channel + vendor + tactic to meet pipeline and revenue goals
- Define and monitor key performance indicators (CAC, CPL, ROAS, SQLs, pipeline contribution)
- Drive experimentation across creatives, copy, audience targeting, and bidding strategies to maximize efficiency and conversion rates
- Develop and manage the end-to-end event marketing strategy—including booth presence, pre/post-show campaigns, and onsite engagement—for key trade shows and conferences
- Plan and execute exclusive VIP events (e.g., executive dinners, partner meetups) to drive account-based marketing outcomes and deepen customer relationships
- Lead cross-functional funnel optimization initiatives from ad impression to closed/won revenue, working closely with Sales, RevOps, and Product Marketing
- Implement robust A/B and multivariate testing programs across landing pages, email journeys, and ad creatives
- Integrate Teikametrics’ data insights to personalize customer experiences and improve ad relevance
- Partner with Product and Data teams to improve attribution accuracy and conversion analytics using HubSpot, Salesforce, and Google Analytics
- Oversee all lifecycle marketing strategies including onboarding, nurturing, retention, and re-engagement
- Build behavior-based automation workflows and segmentation strategies to maximize engagement across the customer journey
- Analyze and optimize email performance and in-product messaging for user activation and upsell
- Own performance marketing dashboards, insights, and reporting cadences across leadership and GTM teams
- Partner with the Marketing Analytics Manager to conduct ROI analyses, LTV modeling, and cohort analyses
- Regularly present campaign insights and strategy adjustments to executive leadership
- Lead and coach a growing team of marketers, driving high performance and individual development
- Align closely with Brand, Content, Product Marketing, and Sales Enablement to ensure messaging consistency and campaign synergy
- Serve as a strategic partner to the VP of Marketing and GTM leadership to evolve growth goals and investment plans.
- Innovation & Continuous Improvement
- Identify and evaluate emerging tools, trends, and channels in performance marketing (e.g., TikTok Shop, Amazon DSP)
- Drive the use of Teikametrics’ proprietary tools such as Predictive AI Bidding and Market Intelligence to guide campaign targeting and spend efficiency
- Build case studies from successful growth experiments to share learnings across the organization
Demand Generation Strategy & Execution
Funnel Optimization & Growth Strategy
Lifecycle & Retention Marketing
Data & Analytics Leadership
Team Leadership & Cross-Functional Collaboration
WHO YOU ARE
- 7–10 years of B2B SaaS or ecommerce marketing experience, with significant ownership of paid media and performance strategy
- Proven track record of driving revenue through digital campaigns and full-funnel marketing programs
- Deep hands-on expertise with paid search, paid social, programmatic, and attribution models
- Advanced knowledge of marketing platforms: HubSpot, Salesforce, Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, etc.
- Data-driven mindset with strong analytical skills and ability to derive actionable insights from large data sets.
- Strong leadership, communication, and cross-functional collaboration skills
- Experience managing direct reports and external agencies or vendors
- Bonus: Familiarity with ecommerce marketplaces (Amazon, Walmart) or retail media platforms (Amazon DSP, Teikametrics)
More Than Just a Job
Everyone’s work preferences are different but regardless of work style, we like to take care of our people. Benefits of becoming part of Team Teika:
• Competitive cash
• A robust benefits package effective on day one!
• Generous stock option packages and investment opportunities
• Unlimited Paid Vacation Policy
• Flexible work schedule - work when you’re most productive and effective!
The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer. A background check will be conducted after a conditional offer of employment is extended. #LI-Remote