Locations
Boston, MA, USA
industry
Clothing and Apparel · Commerce and Shopping · Data and Analytics · Design · Hardware · Sales and Marketing · Software
Size
51-200 employees
Stage
Other
founded in
2009
True Fit is a footwear and apparel discovery platform that utilizes AI to decode size and fit, connecting 82 million active users with over 29,000 brands. The company leverages the world's largest collection of fit and style data, known as the Fashion Genome, to enhance the shopping experience by providing personalized fit ratings and size recommendations. This innovative approach not only boosts conversion rates and reduces returns but also drives significant revenue growth for retailers. True Fit's technology is trusted by hundreds of retailers and has proven to increase site-wide conversion by an average of 2% and reduce size bracketing returns by up to 40%. With a strong market position and a commitment to improving the online shopping experience, True Fit is at the forefront of the $1 trillion footwear and apparel industry.
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